Knowledge versus Expertise

There is a huge misconception about knowledge these days.

People think their knowledge is the most important skill-set to get a job done.
But it is not. The question is, what you are going to do with that knowledge and whether you are an expert in your field.

Just had the great fortune to host a big party. So I’ve contacted a few catering companies in preparation.

One particular caterer had been recommended to me by a friend. I’ve contacted them and they showed me their knowledge. “Check out our website and make a selection of what you want and then get back to us.” was their advice.

The one catering company I went with in the end started the conversation very differently. They asked, “Do you have a theme?” – “Yep, seafarer as in pirates, mermaids and more” was my response. Which then triggered them going. “That’s great, I immediately have a couple of ideas. Let me run you through those…
They showed me their expertise.

People don’t buy from you or hire you because of your knowledge.
People want your expertise and want that specific extra that makes you unique.

It’s all about the experience you can give to your clients.

And the same is true when it comes to your data.

It’s not about the knowledge – it’s all about the expertise to analyse the data and make sound decisions based on that analysis.

“The changes Jürgen made have resulted in a substantial time saving and improved the reliability of our process allowing us to focus on the analysis rather than the collation and manipulation of data. Jürgen isn't just an Excel guy but really understand process flows and the business outcomes. Thanks again.”
David Barton - Club Plus Super

Whenever you are ready, here are three ways I could help you right now…

  1. You have an existing Excel – solution that does not do what it supposed to do. Here I can do a thorough assessment and audit of your model and give you recommendations for moving forward.
  2. You want to work privately with me to weave some magic into your workflow models that will allow you and your team to base your million dollar decision on the right data.  Just email me to set up a time for a chat.
  3. You have an idea or a problem to solve and you don’t know where to start and want an honest, straight forward sounding board with business acumen and IT experience.